About Us

This is Drinking Evolved

Ceria (rhymes with “area”) was founded by legendary brewmaster Keith Villa. When Keith was young, he moved all the way to Belgium to study the art of beermaking. After earning a PhD in brewing sciences (which technically makes him a beer doctor), Keith moved back stateside and created Blue Moon.

But that was just the beginning. Keith wanted to apply his craft to something new so he created an entirely new brewing process to produce 0.00% ABV beer with incredible flavor you don’t normally get in a beer without alcohol. Around the same time, he found a passion for creating cannabis-infused drinks and not long after that, Ceria was born.